Do global brands truly understand African consumers?
If you are:
- A marketing, communications, or brand development professional
- An entrepreneur or business leader looking to better understand African consumers
- A professional in the beauty, fashion, luxury, or consumer goods industries
👉 This free episode is made for you !
ABOUT THIS EPISODE
Every day, millions of Africans discover new brands, develop preferences, shape trends, and make purchasing decisions that influence some of the world’s fastest-growing markets. Yet despite significant investments in market research, advertising, and innovation, many international brands still struggle to build genuine connections with African consumers.
In this episode of Le Terrain Parle, Issima Oniangue shares a strategic and practical perspective on the relationship between global brands and African consumers. Drawing on more than a decade of experience with some of the world’s leading beauty brands, she offers insights from the intersection of global marketing strategies and the realities of African markets.
YOU WILL DISCOVER...
Our Guest Expert
Issima Oniangue
Issima Oniangue is the Global Vice President of Marketing for Maybelline New York, one of the world’s most influential makeup brands. For more than ten years, she has been at the forefront of international marketing strategy, product development, and global brand growth. Before her current role, she led product development for L’Oréal Paris in France and later drove the growth of several L’Oréal brands across Sub-Saharan Africa.
