Why does the job market in West Africa remain so opaque even for highly qualified professionals ?

If you are:

  • A qualified professional actively seeking new opportunities
  • An executive, manager, or expert navigating a career transition
  • An experienced young talent or a member of the diaspora

👉 This free episode is made for you !

ABOUT THIS EPISODE

Many professionals across West Africa share the same frustration: they apply, activate their networks, multiply their efforts… yet never truly understand how recruitment actually works. Few visible job openings, limited feedback, and a great deal of opacity even when you have solid experience, strong skills, and a strong track record.

In this episode of Le Terrain Parle, Leila Richard Touma offers a clear, grounded, and no-nonsense perspective on the West African job market. Far from generic advice on “how to find a job,” she breaks down the operational reality of what really happens behind recruitment processes what is rarely said out loud, and why so many opportunities remain invisible.

YOU WILL DISCOVER...

The illusion of visible job postings
Why a large share of recruitment never goes through public job ads, and at what level the market becomes predominantly invisible.
Where opportunities are really created
The concrete signals candidates should learn to observe to understand where, when, and how opportunities emerge often long before a formal position even exists.
The real role of networks (and their limits)
What a truly effective professional network looks like in a qualified job search and why networking can sometimes become counterproductive.

Our Guest Expert

Leila Richard

Founder of Gray Search Africa

Leila Richard Touma is the founder of Grey Search Africa, a recruitment firm supporting SMEs, multinational corporations, and organizations in strategic hiring from middle management to top executive roles. For over fifteen years, she has observed the African job market from the inside: the real needs of companies, candidate expectations, and the deep transformations shaping the world of work.