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Destination Africa: How to exploit the potential of its artisanal and cultural tourism? Africa, rich in historical heritage and living traditions, is attracting more and more travelers seduced by the “Destination Africa.” The growing interest in this unique continent contributes significantly to its tourism economy. Since the pandemic, the African tourism sector has rebounded, surpassing, […]

How to value and decide on your investment in Africa? Investing in Africa is a strategic opportunity, but rigorous valuation is essential to ensure success. After identifying an opportunity, the next step is to accurately measure its economic value to confirm its return potential while minimizing risks. This process allows you to better negotiate, manage

Investing in Africa: Identifying promising opportunities Africa is increasingly emerging as a key investment destination, with booming sectors such as renewable energy, precision agriculture, and fintech. Thanks to tax incentives and public-private partnerships established by many African governments, now is the ideal time to explore the continent’s economic potential. But given the diversity of our

Your Success in Africa: Beyond Traditional Skills Making an impact as a professional or entrepreneur in Africa is a true odyssey. Whether during our studies or after entering the professional world, we are constantly seeking to improve ourselves and develop our skills. It is in this context that the concepts of “soft skills” and “hard

Understanding Your Value: Salary Negotiation and Professional Positioning in Africa In Africa, many skilled professionals struggle to gain the recognition they deserve. Often influenced by cultural norms that value modesty, this tendency hinders their advancement in competitive environments. Yet, knowing how to effectively market yourself isn’t a matter of ego, but a strategic skill essential

Cultural and Creative Industries: An Opportunity for Visionary Entrepreneurs and Investors Africa is today a vibrant hub of creativity attracting growing global attention. Thanks to its talents in music, film, and fashion, the continent is becoming a key player in the cultural and creative industries (CCI), opening up new economic opportunities and strengthening its international

The Keys to Successful Fundraising: Strategy, Preparation, and Investor Relations Africa, one of the most dynamic regions in terms of fundraising, is experiencing an explosion of investment in startups and innovative initiatives. In 2022, the continent attracted more than $6.5 billion in venture capital, an impressive jump from previous years. However, French-speaking Africa remains behind,

Returning to Africa: Tips for Successful Reintegration! Returning to Africa after years abroad is a noble and transformative endeavor. However, for a return to be successful, it requires careful preparation, a sound understanding of the local context, and strategies for fully integrating into a thriving economic and social environment. Here are three essential steps to

Stand Out on LinkedIn: 10 Tips to Make Your Profile Attractive! In a fiercely competitive job market, LinkedIn has become much more than just a social network: it’s a strategic tool for professional positioning. In Africa, recruiters and headhunters use it to identify top talent, but you still need to know how to optimize your

African Cities of the Future: How to Combine Innovation, Tradition and Sustainability By 2050, more than 1.3 billion Africans will live in urban areas, representing nearly 60% of the continent’s population. This rapid urbanization, if left unchecked, risks exacerbating the housing crisis, urban congestion, and pressure on basic infrastructure. Yet, this situation also offers a