Gilles Kidjo

Understanding Your Value: Salary Negotiation and Professional Positioning in Africa In Africa, many skilled professionals struggle to gain the recognition they deserve. Often influenced by cultural norms that value modesty, this tendency hinders their advancement in competitive environments. Yet, knowing how to effectively market yourself isn’t a matter of ego, but a strategic skill essential […]

Cultural and Creative Industries: An Opportunity for Visionary Entrepreneurs and Investors Africa is today a vibrant hub of creativity attracting growing global attention. Thanks to its talents in music, film, and fashion, the continent is becoming a key player in the cultural and creative industries (CCI), opening up new economic opportunities and strengthening its international

The Keys to Successful Fundraising: Strategy, Preparation, and Investor Relations Africa, one of the most dynamic regions in terms of fundraising, is experiencing an explosion of investment in startups and innovative initiatives. In 2022, the continent attracted more than $6.5 billion in venture capital, an impressive jump from previous years. However, French-speaking Africa remains behind,

Returning to Africa: Tips for Successful Reintegration! Returning to Africa after years abroad is a noble and transformative endeavor. However, for a return to be successful, it requires careful preparation, a sound understanding of the local context, and strategies for fully integrating into a thriving economic and social environment. Here are three essential steps to

Stand Out on LinkedIn: 10 Tips to Make Your Profile Attractive! In a fiercely competitive job market, LinkedIn has become much more than just a social network: it’s a strategic tool for professional positioning. In Africa, recruiters and headhunters use it to identify top talent, but you still need to know how to optimize your

African Cities of the Future: How to Combine Innovation, Tradition and Sustainability By 2050, more than 1.3 billion Africans will live in urban areas, representing nearly 60% of the continent’s population. This rapid urbanization, if left unchecked, risks exacerbating the housing crisis, urban congestion, and pressure on basic infrastructure. Yet, this situation also offers a

The African Audiovisual Industry: Between Tradition, Innovation and Digitalization From Nollywood to Netflix, recent decades have seen an unprecedented expansion of African cinema. Blending cultural heritage, technological innovations, and digitalization, productions are attracting the attention of international platforms and emerging talent, redefining its cinematic landscape. How can creators leverage these developments to build sustainable careers