Tourism is often presented as a major engine of development for Africa. It creates jobs, enhances international visibility, and contributes to the development of local territories. Yet, in practice, not every market succeeds in turning this potential into sustainable performance. Why do some countries manage to build competitive, attractive, and profitable hospitality industries, while others struggle to reach that level?

In this episode of Le Terrain Parle, we welcome Souleymane Khol, an experienced professional in the hospitality and tourism sector in Africa, to unpack the real mechanisms that bridge the gap between potential and performance. A conversation grounded in operations, field experience, and the realities of rapidly evolving African markets.