From Nollywood to Netflix, recent decades have seen an unprecedented expansion of African cinema. Blending cultural heritage, technological innovations, and digitalization, productions are attracting the attention of international platforms and emerging talent, redefining its cinematic landscape. How can creators leverage these developments to build sustainable careers in the industry?

A rich cinematic and television heritage

Africa is attracting more and more investment in audiovisual, promoting an increase in the quality of productions and international visibility.

• The importance of African storytelling: Africa has always been a continent of storytellers. From oral tradition to the politically engaged films of Ousmane Sembène, storytelling remains central. Today, modern filmmakers are adapting this tradition with content that captivates both local and international audiences.
• The evolution of formats and content: Nollywood, with more than 2,500 films produced annually, is the second-largest film industry in the world. African series are exploding on Netflix, Canal+ Afrique, and Showmax, while the documentary format, long underutilized, is gaining ground thanks to support initiatives.
• The emergence of African festivals and awards: FESPACO, the African Movie Academy Awards, and the Durban International Film Festival play a crucial role in recognizing African talent, attracting international producers and strengthening the continent’s film ecosystem.

Innovation at the service of creation.

The sector’s growth is driven by public policies, technological innovations, and appropriate funding.

• The rise of African streaming platforms: Digital technology has transformed access to audiovisual content. Platforms like IROKOtv and Showmax allow African creators to reach a global audience. Netflix and Amazon Prime are also investing in African productions, opening up new opportunities for local filmmakers.
• The impact of new technologies on production: Improved technical infrastructure in Africa now makes it possible to produce high-quality films. 4K cameras, drones, and post-production software like DaVinci Resolve make production more accessible. Artificial intelligence and special effects also enrich storylines visually and technically.
• The rise of studios and dedicated infrastructure: New creative hubs and innovative collaborations are emerging to structure the African audiovisual industry. Centers such as Cinecitta Studios in Morocco, The Nest in Kenya, and the Sème City Film Lab, the result of a partnership between Sème City and EbonyLife Studios in Nigeria, illustrate this dynamic. These infrastructures attract international productions, strengthen the professionalization of the sector, and position Africa as a key player in global cinema.

Digitalization and Opportunities for African Creators

The evolving market creates numerous opportunities for professionals in the sector, from writing to distribution.

• Financing your audiovisual project: Raising funds remains a challenge, but several programs support African creators. The Netflix Fund for Creative Equity finances projects on the continent, while crowdfunding via Afrikstart or GoFundMe offers an alternative for independent creators. The International Organization of La Francophonie (OIF) also offers grants for French-language films.
• Training and professional development: Skills development is essential for breaking into the audiovisual industry. Schools like ESAV Marrakech and Multichoice Talent Factory offer training in directing, production, and editing. Platforms like Masterclass and Udemy also allow aspiring filmmakers to learn storytelling and production techniques remotely.
• Networking and gaining international exposure: Connecting with the right people is a key factor for success. Participating in festivals, joining professional associations like the African Directors Guild, and attending pitch sessions on platforms like Cannes Next increase your chances of securing funding and strategic collaborations.

The growth of the African audiovisual industry is based on the synergy between tradition, innovation, and digitalization. The continent has immense potential which, if properly harnessed, could make Africa one of the new major hubs of world cinema.

If you’re looking to deepen your knowledge and maximize your opportunities in this sector, don’t miss the exclusive masterclass with Kalista Sy, founder of KALISTA PRODUCTION, on Saturday, March 1, 2025, at 10:00 a.m. GMT on Entourage. Live or via replay, this exclusive masterclass will provide you with essential tips on writing impactful scripts and strategies for success in the African audiovisual industry.

If you’re looking for personalized, actionable advice, book a session with our experts on Entourage.